Full-Stack Developer · Parking & Mobility
PARKees: parking marketplace rebuild with real booking attribution
Parking reservation marketplace rebuild covering admin dashboard, lot/pricing/payment management, customer self-service, reviews and disputes, and a market partner referral program.
PARKees is a parking reservation marketplace KeenCraft rebuilt covering the admin dashboard, lot and pricing and payment management, customer self-service, reviews and disputes, and a market partner referral program. Marketing attribution uses last non-direct-click from dataLayer UTM and referrer capture so spend ties to real bookings.
What shipped
- Designed a last non-direct-click attribution model using dataLayer capture of UTM parameters and referrer data, so marketing spend could finally be tied to real bookings.
Questions about this work
What is PARKees?+
A parking reservation marketplace. KeenCraft delivered a platform rebuild as full-stack developer.
What was notable about the analytics work?+
A last non-direct-click attribution model using dataLayer capture of UTM parameters and referrer data, so marketing spend could be tied to real bookings.
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